Tuesday, March 10 - Aventine Ballroom

• 8:00 AM - 9:00 AM

  Networking Breakfast: Coffee & Connections

  Jumpstart your day with coffee, and casual networking to connect with fellow attendees.

• 9:00 AM - 10:50 AM

  Miva Opening Keynote: Agentic Commerce, AI and Miva in 2026 with Rick Wilson

  Join Miva CEO Rick Wilson as he opens Camp Miva 2026 with a look at the forces reshaping commerce. After celebrating key milestones from 2025 and unveiling the next Generation Miva coming in Spring 2026, Rick will lay out Miva's 2026 roadmap—anchored by the rise of agentic commerce, where AI agents become buyers, not just tools. Experience the future Miva is building.

• 10:50 AM - 11:20 AM

  Networking & Coffee Break

  Grab a coffee, network with fellow attendees, and explore opportunities to connect with service providers before the next session.

• 11:20 AM - 12:00 PM

  Keynote with Chris N. Cheetham-West

  AI strategist Chris N. Cheetham-West brings a business first lens to artificial intelligence, drawn from his tenure at Google and work with Fortune 500 brands. This session cuts through the noise to show how ecommerce leaders can leverage AI for smarter decisions, better customer experiences, and scalable growth no technical degree required.

• 12:00 PM - 1:00 PM

  Lunch & Networking

  Enjoy a delicious meal while networking with peers and sharing ideas.

• 1:00 PM - 2:25 PM

  Breakout Sessions: Choose Your Focus

  Select sessions that align with your goals and interests for tailored insights.

  1:00 PM – 1:25 PM

  Aventine Ballroom: Brennan Heyde - Vexture Margin Aware Merchandising

  Miva's VP of Payments and Strategic Partnerships reveals how Vexture's margin-aware merchandising engine lets you promote the products that actually make you money. Learn how to move beyond revenue-based sorting and start merchandising around real margin data—so every category page, search result, and recommendation drives profitability, not just volume.

  Del Mar Room:

  1:30 PM – 1:55 PM

  Aventine Ballroom: Keifer Hunniford - Miva Connect and Margin Awareness

  Miva's Chief Product Officer walks through how Miva Connect bridges your ERP and storefront to surface real-time cost and margin data where it matters most. See how deep integration enables margin-aware pricing, smarter inventory decisions, and a single source of truth across your business operations.

  Del Mar Room:

  2:00 PM – 2:25 PM

  Aventine Ballroom: Rick Wilson - AI Insights and Reporting (NEW!)

  Get a first look at Miva's newest AI-powered reporting and insights capabilities. Rick demonstrates how merchants can use conversational AI to query their store data, uncover trends, and generate actionable intelligence—turning complex analytics into plain-language answers that help you make faster, smarter decisions.

  Del Mar Room:

• 2:25 PM - 3:00 PM

  Networking & Coffee Break

  Grab a coffee, network with fellow attendees, and explore opportunities to connect with service providers before the next session.

• 3:00 PM - 4:25 PM

  Breakout Sessions: Choose Your Focus

  Select sessions that align with your goals and interests for tailored insights.

  3:00 PM – 3:25 PM

  Aventine Ballroom: Al Sefati – SEO That Turns Rankings Into Revenue 

  With 26+ years leading enterprise SEO strategy, Clarity Digital's founder and CEO shows you how to close the gap between organic rankings and actual revenue. Al breaks down the tactics that connect keyword visibility to measurable sales, helping you build an SEO program that earns its place in your P&L—not just your analytics dashboard.

  Del Mar Room: Nick Adkins - Page Builder Hackathon Part 1

  Roll up your sleeves for a hands-on deep dive into Miva's Page Builder. Nick Adkins, Miva's Technical Training and Development Director, guides you through building and customizing storefront pages in real time. Bring your laptop—this is a working session where you'll leave with pages you can actually use.

  3:30 PM – 3:55 PM

  Aventine Ballroom: Brandon DePauw - Ultimate Checkout, stop leaving money on the table

  Your checkout is your highest-intent page—and probably your leakiest. Brandon DePauw breaks down the friction points costing you conversions and shows you how to optimize every step of the checkout flow. Walk away with concrete changes you can implement immediately to recover lost revenue.

  Del Mar Room: Nick Adkins - Page Builder Hackathon Part 2

  Continue building on Part 1 with more advanced Page Builder techniques, custom layouts, and real-time troubleshooting. Nick takes you deeper into component configuration and design patterns that elevate your storefront experience. This session picks up right where Part 1 left off—prior attendance recommended.

  4:00 PM – 4:25 PM

  Aventine Ballroom: Sean Stone - The Halo Effect from Amazon

  Spillover Commerce founder Sean Stone, who has worked with 100+ Amazon sellers, explains how to turn your Amazon presence into a growth engine for your own storefront. Learn the strategies that transform competing channels into a compounding flywheel—where Amazon visibility drives direct-to-consumer revenue and strengthens your brand across every touchpoint.

  Del Mar Room: Nick Adkins - Agentic Commerce (Get listed in LLMs and Checkout in LLMs and a guide to what’s what)

  AI agents are becoming the new buyers—and your products need to be findable where they shop. Nick breaks down the emerging landscape of agentic commerce: how LLMs discover, recommend, and transact on behalf of consumers, and the concrete steps you can take now to ensure your catalog is structured, visible, and ready to convert in this new channel.

• 4:25 PM - 5:00 PM

  Expert Roundtables

  Join small group discussions on key topics led by industry professionals.

• Topics Include:

  ·       Table 1: Optimizing Your Post-Order Experience

  ·       Table 2: Maximizing AOV with User-Generated Content

  ·       Table 3: Using Analytics to Improve Conversion Rates

  ·       Table 4: Practical and Useful AI Applications for running your business

  ·       Table 5: Growth Hacking: Tips & Tricks for Scaling

  ·       Table 6: Email & Loyalty Strategies for Repeat Customers

• 5:00 PM - 6:00 PM

  Happy Hour Networking

  Unwind with drinks as you network with fellow attendees and engage with service providers. Visit exhibitor booths to discover new solutions and build meaningful connections in a lively atmosphere.

• 6:00 PM - 7:00 PM

  Music, Networking & Campfire Connections

  Relax under the stars with music, engaging conversations, and the cozy glow of a real fire. Enjoy hors d'oeuvres and drinks as you network in this inviting outdoor setting.